CREATONDEV

Case study / 01

ThanhMaiHSK Education Platform

One connected CRM, LMS, and HRM for a multi-center Chinese-language education network in Vietnam.

100K+ learners / 20+ centers

Client
ThanhMaiHSK
Engagement
END-TO-END PLATFORM
Status
ONGOING
Scope
PRODUCT DESIGN & ENGINEERINGCRM / LMS / HRM
ThanhMaiHSK public education website in Vietnamese
Public learning and enrollment experience

One system for a growing education network

ThanhMaiHSK operates at a scale where the seams between admissions, teaching, finance, and people operations quickly become product problems. The platform brings those workflows into one shared operating model for teams working across more than twenty education centers.

From first enquiry to learning progress

The CRM gives admissions teams a structured path from new lead to consultation, enrollment, and tuition. The learning system carries that relationship forward through courses, practice, assessments, attendance, and progress. Staff scheduling, roles, performance, and branch reporting complete the loop instead of living in a separate administrative tool.

Designed around real center operations

The interface favors dense, legible operational views: filters that match how teams divide work, clear ownership at every stage, and dashboards that turn daily activity into a useful management signal. Public learning and enrollment pages share the same product language without exposing the complexity behind them.

The result

A connected foundation for running the learner journey and the organization around it—while still giving each center the flexibility it needs day to day.

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